Apr
23
Successor to Ann Arbor News will gather personal data, use it to target ads
April 23, 2009 | Leave a Comment
By Clarence William Cromwell
AnnArbor.com will generate revenue through targeted advertising, according to a key member of the management team.
The web site, created to replace the 174-year-old Ann Arbor News when it ceases to publish in July, will gather information about readers and then use data mining techniques to target ads to those readers who will [...]
Apr
23
Analysis: Could data mining bail out newspapers?
April 23, 2009 | Leave a Comment
By Clarence William Cromwell
The new business model proposed by AnnArbor.com looks like a cross between database marketing and data mining.
It appears to be the first time a company has attempted to fund a daily newspaper operation this way.
The people at AnnArbor.com will probably say that its too early for pronouncements about whether the site will [...]
Apr
17
Building a better blog
April 17, 2009 | Leave a Comment
By Sarah Rigg
I’m a sucker for blogs and books about frugality and simple living. While The Simple Dollar is really a personal finance blog, Trent writes a lot about frugality, and that’s what keeps me coming back.
He also has been building a successful blog for long enough (he quit his day job and got a [...]